On any given day, millions of executives are wondering if they are using the right approach when it comes to their marketing plans and ROI (return on investment). They wonder if they're spending the right money on the right marketing approach. That's a valid concern. My advice: Leave Internet marketing to specialists.If it's been a while since you evaluated your company's marketing plan, now is the time to review it. Do you know who is visiting your website? What percentage of visitors actually become customers?
ROIanalytics Inc. estimates that the average company loses up to 90% of opportunities when it comes to website visitors. Don't let this happen to you. Don't just throw money at a marketing plan.
You've got your hands full overseeing day-to-day operations. Bring in experts who can identify lost opportunities on your website -- professionals who can offer strategies for follow-up.
Stay ahead of the competition. Learn how to gauge your return on investment down to a dollar amount, and add value to each of your Internet marketing programs.
With the growing number of websites being added by businesses and individuals, the only way to stay visible on the Web is search engine optimization (SEO). Make your website search engine friendly. That's one of the first steps in website promotion.
Find out how to implement a SEO process that allows you to:
- Understand your marketing plan, products / services, and competition.
- Choose the right keywords or phrases that describe your product or service.
Numbers-driven CEOs demand to know how efficiently their companies’ marketing dollars are being put to use. Put together a plan that keeps you ahead of the game.
