Reforms have been proposed across the country to make personal finance courses a requirement for graduation in high school or even college. The push is on to teach youngsters about the pleasures and perils of money before they're drowning in debt.

Companies are jumping on the bandwagon too. Websites and resources designed to teach young people about money are popping up all over the place -- and in some cases, in very unexpected places.

Each summer in the Austin, Texas area, kids between 8 and 18 gather for the Money Academy. More than a dozen weeklong camps take place at merchant locations. CNBC has the details.